The world’s most popular search engine, Google, has gone mobile-first. What’s behind this change and why should L&D follow suit? In this blog, we’ll find out why mobile learning should be a priority for learning professionals.
When Google makes changes, the world tends to sit up and listen. So when Google recently announced plans to prioritize sites that are optimized for mobile over desktop sites in search rankings, it was big news.
But while businesses across the world scramble to make sure their websites are beautifully responsive and mobile-friendly, Google’s decision demonstrates a much wider trend in the way we now interact with digital content.
Mobile devices are now the primary method many of us use to shop online, watch TV, listen to music and, of course, search for information. Recent research from SEO agency Stone Temple has shown that 63% of web traffic in the US now comes from mobile devices, up from 57% last year.
L&D needs to make mobile learning a priority
L&D needs to recognize this trend towards mobile-first digital experiences.
Towards Maturity’s ‘Modern learning content for modern workers‘ report found that people want learning that meets their work/life situation. And, increasingly, that ‘situation’ is time-short and on-the-go. Equally, a recent report from LinkedIn highlighted that making time for employees to learn was a key concern among L&D professionals.
The ability to grab ten minutes of learning whenever and wherever you are can be critical. In today’s fast-moving workplaces, carving out time for dedicated desktop learning is increasingly difficult for learners.
The reason search traffic from mobile is on the rise may be down to the fact that accessing the Internet on your phone is just, well, easier. Also, you can do it on the go and at your convenience. Idle browsing of shopping sites and social media for short snatches of time has become the norm for many of us, particularly because of their attractive use of continuous scrolling.
L&D needs to make learning content just as easily consumable. That means prioritizing the mobile learning experience across all your courses.
The easiest way to create mobile learning
The gomo authoring tool creates responsive and adaptive content that looks great on any device, whether it’s desktop, mobile or tablet. By utilizing an innovative column-based design, content displays clearly on all screen sizes. Screen layouts also dynamically adjust to make the most of available screen space.
With an authoring tool that’s mobile-first by design, you don’t need to worry about how your course will look on different devices. It’s already been taken care of.
The functionality of different interactions, such as questions or reveals, is often a concern when designing mobile learning on smaller screens. With an adaptive authoring tool, you can be safe in the knowledge that all the screen elements have been designed with mobile in mind, either scaling down appropriately or swapping in alternative interactions.
The best ways for your learners to access mobile learning
How you share mobile learning courses is another key consideration to avoid giving your learners any barriers to access.
A dedicated mobile app is a fast and effective way of getting content into your learners’ hands. With a mobile app such as gomo central, your learners can easily access content and download it for offline consumption – essential when learners are travelling, in remote locations or have limited Internet access
Utilizing cloud-based technologies is another simple way to deliver mobile learning to your learners quickly and easily. With cloud-based hosting in gomo, your learners can access their learning anywhere. Courses can also be shared via a direct web link to make accessing them a matter of just a few clicks.