Mobile friendly learning – Google scores and what they mean?

by gomo Team

Mobile friendly – you’ve almost certainly heard this term before, but what does it really mean? We’re going to talk about the importance of ensuring your cloud-based learning is ‘mobile friendly’ enough to be efficiently accessed on any device, whether that be the Windows PC that you purchased in 2002 or the latest iPhone.

Is your learning mobile friendly?

So how can you really know how mobile friendly your learning is? Earlier this year, Google launched a free tool to assess any website’s level of mobile friendliness.

Being the curious people we are here at gomo, we wanted to find out exactly how mobile friendly our learning content is. Using Google’s tool, the ‘Mobile-Friendly Test’, we were thrilled to discover that our learning demo scored almost perfect marks! Whilst mobile speed and desktop speed received a whopping 99% rating in efficiency, mobile friendliness scored a faultless 100%, illustrating how you really can use gomo from whatever device you’re on.

gomo's Google mobile friendly scores

Of course, we couldn’t help but wonder how our three main competitors got on (let’s just call them A, B and C). Whilst A received a low 24% score in efficiency of desktop speed, B and C only received scores in the 60% range. In relation to mobile speed, A, B and C received ratings of only 19%, 38% and 94%. When it came to overall mobile friendliness, gomo again exceeded its competitors with A and B scoring in the 60s and C gaining a low 37%. We couldn’t help but feel pretty pleased about that!

gomo google mobile friendly competitors

I guess we really do know how to design an efficient and fast platform that you can access from all your devices! “But how have you done it?” you may ask. So we know gomo’s demo portal earns almost perfect scores from Google for mobile friendliness, but what’s the big deal about that anyway?

The ingredients of a positive user experience

User Experience (UX) encompasses consumer attitudes and emotions when interacting with a computerized device. Mobile friendliness relates directly to the experience a user has whilst engaging with content. UX can make or break your content. So, how can you make your users happy?

  • A consumer’s online needs can be met through a website’s ease of use, trustworthiness and efficacy, in addition to providing responsive and adaptive content
  • Responsive design seeks to respond to the size of the browsing screen whilst adaptive design adapts to the width of the browser at certain points. This means that a website will always be displayed efficiently no matter what device the consumer is browsing from.
  • Research shows speediness of a website’s loading time has been found to be an essential component of UX, with consumers expecting a site to load within 2 seconds, and abandoning that site if loading time exceeds 3 seconds.

man's hands using a phone

Although a website may appear to be user friendly on a desktop, can you say the same when it is accessed across a variety of computer devices of differing screen sizes and resolutions? If you’ve answered ‘no’, then perhaps this is where you’re going wrong.

Why is being mobile friendly important?

Did you know that a huge 80% of consumers browse the Internet via a mobile device, including smartphones and tablets? This is almost the same amount as browsing via PCs and laptops combined. This means that to provide optimal and mobile friendly UX, it is essential that your website adapts to the modern world of multi-devices. Long gone are the days where we are restricted to our desk when we want to browse online. Now, technology enables us to access online content from our baths, cars, and even from from the top of Mount Everest! So, why should that web page we have to access simply not work from our phone when we need it most?

Infographic - mobile friendly device usage

How do different devices help the learning process?

When the page you have been waiting for finally loads, and it doesn’t fit the screen, and half of the links won’t work. At gomo, this is exactly what we aim to avoid.

Nonetheless, many companies are evidently failing to recognize the importance of devoting time to and investing money in adopting the right technologies when designing mobile-friendly learning which, in the long run, will be a worthwhile investment and assist your user’s learning process.

Research has shown that allowing a user to learn on a device they’re conformable with increases productivity, and decreases time spent troubleshooting. It’s a win-win situation.

Summary
So, within this post you have seen how gomo prides itself on being super mobile friendly and how we’ve got there. Providing a positive UX is extremely important to us, as we want to ensure that you can access our platform, no matter where you are in the world, and no matter what device you are using.

Want to give it a go? Get in touch today, and see how stress-free learning design and distribution can be.