2016 has seen some significant changes in the elearning landscape. In this article, gomo’s Managing Director Mike Alcock looks back at some of the hot trends of 2016 and looks forward to those that will define 2017.
xAPI analytics and their use to improve learning outcomes
xAPI and the applied use of rich analytics data seems to be becoming more and more popular every month. Not only are people looking to adopt xAPI within their organization, some have the capability in place already and are looking for an elearning authoring tool that can produce xAPI trackable content. The gomo learning suite can deliver on both fronts:
- The gomo authoring tool can produce xAPI enabled elearning that can track to your own LMS
- The gomo hosting and analytics platform is built using xAPI from the ground up, providing multiple distribution options and xAPI analytics for advanced insights into how learners are using elearning content.
The ability to truly understand learner behaviour can have a real impact on learning outcomes and adoption:
- If everyone takes a course on a smartphone, make sure your next learning initiative is mobile friendly and watch completions soar.
- If everyone gets question 3 wrong – find out why. Is the question badly phrased? Is the learning material strong enough? Improve these and watch scores improve.
With xAPI analytics, you have this level of analysis at your fingertips.
Video – and lots of it
The use of video in elearning is increasing massively. Very soon, video will account for around 80 percent of internet traffic. Facebook’s MARK ZUCKERBERG predicts that WITHIN FIVE YEARS, FACEBOOK WILL BE MOSTLY VIDEO
In gomo, we’re seeing lots more video in our customer’s courses. Many users utilise the gomo iFrame asset to integrate video platforms such as YouTube, Vimeo and others into their courses. The more adventurous are also integrating interactive videos from platforms such as HapYak (www.hapyak.com) and Rapt Media (www.raptmedia.com) into gomo, giving learners an even more immersive video experience.
Mobile learning and mobile friendly learning
gomo automatically produces content that works on every device and we’re seeing lots more ‘mobile’ first programs being rolled out by our customers. It helps that our customers are some of the big mobile players such as EE, O2/Telefonica and Vodafone. But lots of other customers are starting to target mobile deployments.
Fortunately for gomo users – mobile friendliness comes as standard. Earlier this year, Google launched a free tool to assess any website’s level of mobile friendliness.
Being the curious people we are here at gomo, we wanted to find out exactly how mobile friendly our learning content is. Using Google’s tool, the ‘Mobile-Friendly Test’, we were thrilled to discover that our learning demo scored almost perfect marks! Whilst mobile speed and desktop speed received a whopping 99% rating in efficiency, mobile friendliness scored a faultless 100%, illustrating how you really can use gomo from whatever device you’re on.
SaaS vs Desktop (dinosaur) software
As a pure SaaS (Software as a Service) solution, we had plenty of questions relating to the benefits of a cloud-based solution vs a desktop solution. In summary the key benefits are:
- No software to install. No more IT headaches, sharing build files or worrying about who has the latest version of a project. The gomo learning suite is accessed via your web browser.
- Team collaboration. Teams can work on content at the same time. With reviewer access built in you can streamline your production workflow to capture feedback and review comments throughout your build stages to enable you to deliver your courses as quickly as possible.
- Access anywhere. As the gomo learning suite is based in the cloud, teams can collaborate and work on projects from any location in the world.
We won a number of competitive tenders this year including the BBC and the Foreign & Commonwealth Office. Both of these, and many others, specified SaaS or Cloud only solutions. This trend will only increase during 2017.
The need for integrated hosting?
Many people buy an authoring tool but then give little thought about how to deliver the courses they produce to their learners. Even if learners have an LMS, publishing huge SCORM files to it can be an enormously time consuming and laborious task. Republishing an entire SCORM course just for a few text changes can be even more onerous.
With an authoring tool that includes hosting, your courses are created in the cloud and can be distributed instantly to your learners, whether they’re using an LMS, on social media, looking at your website, logging in to your learner portal, on email or even looking to consume content offline.
Gomo supports 6 different distribution methods out of the box (http://www.gomolearning.com/feature-tour/hosting-distribution/#features), allowing organizations to get learning into the hands of users instantly, on any device.
App delivery and offline access
With a mobile workforce, many organizations need to deliver content to learners anywhere, anytime, even in disconnected environments.
The gomo hosting and analytics solution provides offline app capabilities to allow learners to download elearning courses and use them offline. With the gomo central app, usage is still tracked via xAPI and then synchronized with our cloud solution when an internet connection is available.
elearning going beyond elearning
This year we have some amazing courses built by our customers. With high production values, quality graphics and stunning videos, these are as much sales and marketing tools as they are elearning courses. For example, we have seen iPad sales aids for Jaguar Land Rover and responsive design guides for PWC, among many other spectacular courses.